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Back in the 90s, the soft drink manufacturers realised there was money to be made in a whole new realm; by selling plain water, in bottles.
Writer Nick Earls was incredulous, saying to his friends: "How is that your next big thing?
Have you not noticed taps pretty much everywhere? Plain water? In bottles? It’ll never sell. Not in countries with safe tap water. We have water already."
So why are we still so enamoured?
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