Space to play or pause, M to mute, left and right arrows to seek, up and down arrows for volume.
Popularity of the Kmart brand has gone through the roof in recent years but it’s come at a cost.
Department store Target also owned by Wesfarmers will downsize the retail chain. Some stores may even be converted to the Kmart brand.
So how can one company nail one brand yet fail with the other?
We ask The Retail Panel: CEO of the National Retail Association Dominique Lamb, Associate Professor at QUT's Business School Dr. Gary Mortimer and founder of Brand Audits Christine Moody.
Broadcast
In this episode